As managing partner,
Paul delivers over 25 years of online and offline
marketing expertise to client engagements.
Founded in 2003, Sales Conversion Group Inc. excels in helping clients convert
more online traffic into sales. Areas of expertise encompass database marketing, online conversion strategy,
customer care and integrated marketing communications.
Before striking
out on his own, he spent 10 years as a partner in Paladyne Inc., an integrated marketing communications agency. At the agency,
he created data-driven B2C and B2B lead generation programs for Fortune 1000
clients.
During his career, he has worked with numerous midsize and
Fortune 1000 clients, including Purolator, Stericycle, Allstate, National Louis University, Thompson West, Lands End, Brady
Corp. (Personnel Concepts), Responsys, BellSouth, UOP, Ameritech, SBC, Verizon, Lucent Technologies, Comverse Technologies
and Nortel.
Paul holds Bachelor of Arts degrees from Indiana University of
Pennsylvania in journalism and political science.