Program
Design
These activities align program
strategy with client objectives. The visitor experience is mapped along with data requirements to generate predetermined business
rules for sending one-to-one targeted communications,
Online Asset Development
These activities focus on developing online assets such as email templates, forms, landing pages and microsites. These
are written, designed and coded following client branding standards and best practices.
Business Rule Development
and
Associated Data Integration
These activities integrate the data and online assets required to drive one-to-one
targeted communication. Data flow and integration are implemented and tested. Business rules are written to dynamically create
and deliver targeted communication.
